You pay for advertising.
Now you can see what for.
Ilarium is an AI agent that takes over the daily supervision of your Facebook and Instagram ad accounts. It catches budget waste the same day and twice a week brings a ready change plan to your Telegram — and the decision is yours, with one button.
This is what it looks like in your Telegram every day
The problem isn't the advertising.
The problem is that you find out too late.
Budget leaves your account every hour — and feedback arrives once a month, in a slide deck. Here is what actually costs you money:
A campaign bleeds and nobody notices
An ad went underwater on Friday evening. You hear about it on Monday. Three days of budget gone — and that is not an exception, it is the norm for manual management.
A monthly report is not management
The pretty spreadsheet arrives once the money is already spent. You cannot influence the past, and you cannot make today's decision from month-old numbers.
All the expertise sits in one person's head
Your contractor goes on holiday, gets sick or simply disappears — and the advertising is left unsupervised. The next specialist spends a month “getting up to speed” on your budget.
The invoice arrives every month. Every. Single. Month.
€450 a month for account management, year after year, regardless of whether any work actually happened in the account. You are paying not for a result, but for the fact that someone is nominally responsible for your advertising.
€450 a month to a media buyer
versus €60 a month for the system.
Here is the cost accumulated over a year on the same ad budget. €450 is the low end of the market for account management; in practice the price is usually higher. €60 is the full running cost of the system: server, AI and technical support. Put your own numbers in — the conclusion does not change.
€60 is not a retainer for someone's time
It is the running cost of the system: server, AI and support. You are paying for your advertising being supervised around the clock, not for someone being listed as responsible.
No holidays, no days off
The system does not get sick, does not take a holiday in peak season and does not vanish for a week. Checks run every day, public holidays included.
The gap only widens over time
A specialist's rate rises with the market and with their experience. The cost of running the system does not: from year two you pay only €60 a month.
Four loops that work on your behalf
This is not “another dashboard”. The system closes the full cycle: collect the data → notice the problem → propose a fix → apply it after your confirmation.
Observation
Every three hours the system pulls fresh statistics from your Facebook and Instagram ad account and stores them on your side: spend, impressions, clicks, conversions, CPA and ROAS for every campaign and ad set. The history is not lost when you change contractor — it is yours.
Budget protection
A daily anomaly check: a sharp spike in spend, CPA above your target, a campaign that stopped delivering, a burnt-out creative, a daily cap overrun. If something trips, you get a notification the same day, not at the end of the month.
Decisions
Twice a week the AI reviews all the accumulated statistics and sends a concrete plan: which campaign to scale, what to pause, where to narrow the audience, which creative to rotate. Not “performance declined”, but a list of actions, each justified by the numbers.
Your approval
You tap “Apply all”, “Select” or “Dismiss”. Only then does the system touch the account. Before every action a built-in guardrail fires: the budget step is capped, the daily ceiling is respected, and accidentally running away with your spend is not possible.
What you actually get
Not software you have to learn, but a system configured around your business — and legible results from it.
Your own agent in Telegram
Your own bot that writes only to you: alerts, change plans, reports. No new interfaces and no new passwords — all inside the messenger you already use.
Live dashboard on a link
Opens on your phone at any moment: spend, leads, cost per lead, campaign trends. No logins — just your secret link.
Reports without chasing
A short Friday recap and a full monthly report. With conclusions in plain language: what worked, what did not, what to change next.
Protection from expensive mistakes
Limits on every change are defined up front and verified in code before anything is applied. Neither the AI nor a human in a hurry can multiply your budget.
Your own data history
All statistics accumulate in your database. Changing contractor no longer resets everything learned about your campaigns.
Tuned to your targets
Target cost per lead, acceptable variance, priority campaigns, budget boundaries — set during rollout against your economics, not left “on defaults”.
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The change plan in Telegram: what is proposed and why.
The dashboard: open it on your phone and the picture is immediate. Swipe →
Before and after
The same ad budget, two different degrees of control over it.
Straight talk: what the system does not do
There is no point selling you a miracle — you will test it in practice anyway. So I put the boundaries on the table up front, before you pay.
- It will not rescue a weak offer. If people are not buying the product, advertising only demonstrates it faster. The system optimises spend, not the value of your offer.
- It will not design creatives for you. It tells you a banner has burnt out and needs replacing, but the artwork and the copy stay on your side.
- It will not act behind your back. Not a single change happens in the account until you have pressed a button.
- It does not promise “10× sales in a week”. It removes waste and routine — that is measurable. Everything beyond that depends on your market and your product.
How the rollout works
The order matters: first the advertising itself is built — pixel, audiences, campaigns — and only on top of working campaigns does the automatic management system go in. From you it takes access and half an hour of conversation about goals.
Conversation
30 minutes: your business, your ad accounts, target cost per lead, budget boundaries. This is also where it becomes clear whether the solution fits you at all.
Access
You grant access to your ad accounts the standard way, through your business account settings. You never hand your accounts over to anyone.
First, the advertising itself
We install and verify the pixel, build all the audiences — cold, lookalike, retargeting — and launch campaigns against your goal. There is nothing to automate until the advertising works.
And only then, the automation
On top of the configured advertising the system is deployed: bot, limits, dashboard. We run the full cycle live — alert, change plan, apply, report. After that it runs itself.
What it costs
Two payments, both legible: one for the launch and €60 a month to keep all of it running.
Full setup of the advertising from scratch plus the launch of the automatic management system. Paid once, never recurs.
This is the running cost of the system, not a markup. Here is what it is made of:
Meta advertising changes constantly: the API updates, the rules and metrics change. That €50 is what keeps the system working after each of those changes instead of breaking at the worst possible moment.
What the €900 rollout includes
This is not “install the software”. First the advertising itself is built, and only then does the automation go on top — otherwise there would be nothing to automate.
- Pixel installation and verification — so conversions are counted correctly
- Building all audiences — cold, lookalike, action-based retargeting
- Campaign launch on Facebook and Instagram against your goal
- Deployment of your own system instance and Telegram bot
- Targets, limits and budget guardrails configured to your economics
- Live dashboard on a secret link, weekly and monthly reports
- A full end-to-end test run and a walkthrough for your team
What technically happens to your access
You are letting an outside system into the ad account where your money sits. So here it is concretely, without lines like “we take security seriously”.
You never hand over a login and password
The connection goes through standard partner access in Meta Business Manager. You grant rights to a specific ad account, exactly as you would to any contractor. You remain the owner of the account.
Revoking access takes two clicks, without me
Your Business Manager settings → partners → remove. Nothing needs to be agreed with anyone; the system simply stops receiving data. No “contact support to cancel”.
A separate instance, only yours
Your own database, your own server, your own Telegram bot. Your statistics do not physically sit next to anyone else's — there is simply no shared store that all clients' data flows into.
Your data does not go anywhere
Statistics are used only to analyse your own advertising. They are not sold, not passed to third parties and not used to train anyone's models. The dashboard opens on a long secret link and is closed to search engines.
More detail in the privacy policy. We work under contract: before the start you receive a document describing the scope, the timing and the payment terms.
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Anton Tokariev
The developer of the system and the person who will roll it out for you. Not a call centre and not a sales department: the same person talks to you at the first conversation, during setup and afterwards in support.
Ilarium is a product of the startup Anton Tokariev, resident of the business incubator Twój StartUp.
Frequently asked questions
How safe is this for my ad accounts?
I don't know advertising. Will I understand what the system writes to me?
Which platforms are supported?
How long does the launch take?
What exactly is the €60 a month for?
My advertising isn't set up yet. Is that a problem?
And if it doesn't suit me?
Advertising without a media buyer on payroll
We set the system up once — and you stop paying at least €450 every month for someone to look into your account once a week. Leave your contact details: in a free conversation I will show you the system live and tell you honestly whether it makes sense in your case.
- Conversation free and without obligation
- 30 minutes — no hour-long deck, no pressure
- If the solution does not suit you, I will say so directly